In his role, Nick will be split between SHIFT and Play Sports Network. Nick Barthram has joined the Group as Strategy Director having been lured from his Planning Partner position at Prophecy Unlimited. Nick Barthram and Chiara Cervasio join Play Sports Group’s expanding workforceġ March, Bath UK: Play Sports Group, the home of the world’s leading creator of cycling digital video Play Sports Network (PSN) and award-winning marketing communications agency SHIFT Active Media, are pleased to announce an additional two members of staff to join their growing team.